Management

Dr. Lorne Whitehead
Chief Technology Officer

Lorne Whitehead is the founder of SunCentral and the primary inventor of SunCentral’s technology. Dr. Whitehead also serves as SunCentral's Chief Technology Officer and as a Director. Dr. Whitehead holds over 100 patents and has substantial expertise in technology transfer. His prior inventions and patents have spun off companies that have been acquired by Philips Lighting, 3M and Dolby Labs. Dr. Whitehead is Special Advisor on Entrepreneurship and Innovation at the University of British Columbia, where he is also a Professor and the NSERC/3M Applied Physics Chairholder.  He also serves as a Board Member and Treasurer for the Commission Internationale de l’Eclairage (CIE), based in Vienna.

Allen Upward
Director of R&D

Allen Upward is Director of Research and Development at SunCentral. Mr. Upward has been the Project Leader for SunCentral’s technology since inception in 2006 and has led the design and development of successive Sunlighting prototypes. Prior to SunCentral, Mr. Upward developed surgical equipment used for orthopaedic surgery globally, from concept through to commercial product. Mr. Upward has a Diploma of Engineering Technology from the British Columbia Institute of Technology and a Bachelor of Electrical Engineering from the University of Victoria.

Peter Friedel
Director of Engineering

Peter Friedel is Director of Engineering at SunCentral. Mr. Friedel has been a key member of SunCentral's technical team since inception in 2006 and is primarily responsible for optical and mechanical design and product development.  Prior to SunCentral, Mr. Friedel worked on a number of multidisciplinary projects at the University of British Columbia and at an applied laser research center in Germany. Mr. Friedel has a Bachelor of Science with a major in Physics from the University of British Columbia, and is a registered Project Management Professional.

Bob Stone
Field Operations Manager

Bob Stone is SunCentral's Field Operations Manager. Since joining SunCentral in 2011, Mr. Stone's experience in theatrical production and construction management has been key to SunCentral delivering successful installation sites, while manufacturing innovative new products. Prior to SunCentral, Mr. Stone served as Production Manager for a manufacturing company specially geared towards the entertainment industry. Mr. Stone brings 10 years of experience in production and installation to the SunCentral team.

Ray Smith
Chief Financial Officer

From 2011 to 2013, Ray Smith was the Chief Financial Officer of Recon Instruments responsible for finance, legal, HR and supply chain.  Recon is based in Vancouver, Canada and is a leader in wearable Heads-up Displays for sports and active lifestyle.  Mr. Smith closed a $10M Series A financing round, closed additional debt financing rounds, established contract production in Mexico and helped set up Recon’s international web store.  From 2000 to 2011, he was based in the US and was the Vice President of Finance for NASDAQ listed Eurand (which subsequently merged with Axcan Pharmaceuticals to form Aptalis Pharma).  Mr. Smith helped establish Eurand’s US pharmaceutical sales and marketing business, successfully launching and promoting their first product, Zenpep, with a sales force of more than 70 reps and taking more than 20% market share in the first year.  He was also part of the core team for their IPO in 2007, raising in excess of $100M. From 1992 to 2000, he worked in Europe and the US in the advisory and assurance practice of Ernst & Young.

Mr Smith is a Chartered Accountant with the Institute of Chartered Accountants in England and Wales.  He holds a degree in Mathematics and Computation from Loughborough University in the UK.

James Mutter
Chief Legal Officer

James Mutter is Chief Legal Officer at SunCentral. Mr. Mutter was previously a partner at the large national law firm of Fasken Martineau LLP, where he helped establish one of the largest technology law practices in Vancouver. James Mutter served as former President of the Premier’s Technology Council, advising the Premier on all technology related matters. Mr. Mutter also serves as Principal at Whiteboard Law, based in Vancouver, and is appointed to the Board of Directors of the Pacific Carbon Trust. Mr. Mutter has been recognized in Martindale-Hubbell as a top business lawyer in Canada with a BV Peer Review Rating.

Jack Geortner
Advisor - Sales

Jack Geortner is Advisor-Sales for SunCentral. Mr. Geortner has over 25 years of experience with the Architecture and Engineering industry in both domestic and international markets. He holds a Bachelor of Arts Degree from St Lawrence University. Prior to his current role with SunCentral, he was General Manager for the FlexSys Underfloor Air Products Group at Johnson Controls. He has held executive positions with major suppliers in the building products industry, including Construction Specialties, Forms + Surfaces, Steelcase and Tate Access Floors. He is a LEED Accredited Professional.

Guthrie Cox
Advisor - Business Development

Guthrie Cox is Advisor - Business Development at SunCentral.  Mr. Cox is one of SunCentral’s founding employees and has had responsibilities in all areas of the company including sales, HR, operations, R&D, development, installations, and more recently in financing and deal making. Mr. Cox started as SunCentral’s General Manager in 2009 and has also held the positions of Vice President Operations in 2010 and Chief Operating Officer in 2013. Mr. Cox has been a catalyst in SunCentral’s growth. Since becoming CEO, Mr. Cox has increased the company’s order pipeline by 20x and signed projects with major customers in US and Asia markets. Mr. Cox holds a Master of Educational Administration and Leadership from Simon Fraser University and a Bachelor of Education from the University of British Columbia.

Frank Christiaens
M&A Advisor

Frank Christiaens is M&A Advisor at SunCentral. 

Mr. Christiaens is a Partner at CrossPacific Capital Partners, a Director at China Digital Video in Beijing, CLEARink Displays and ELIX Wireless in Vancouver. Mr. Christiaens has 20 years experience operating and managing multinational corporations and startups throughout Asia, South America, and Europe.  From 2002 to 2009, Mr. Christiaens served as the President for Greater China for Barco, a Euronext listed professional display supplier. From 2000 to 2002, he acted as founder, director, COO and then CEO, for data services provider Qala in Singapore, Hong Kong and Australia. Mr. Christiaens moved to Asia in 1996 to head up the Internet division for telecommunications equipment provider Alcatel of France. From 1991 until 1995 Mr. Christiaens worked in Europe and South America as a telecommunications project manager. He founded his first startup in Belgium in 1991. Mr. Christiaens holds master's degrees in Electrical / Electronical Engineering, as well as Business Administration, and studied at the University of Leuven Belgium, and at Imperial College in London UK.

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